Alex Polizzi heads to the Dorset seaside resort of Bournemouth to help 67-year-old Ken Robins, the owner of a struggling hotel where all 55 bedrooms have been named after movie stars and famous musicians. After inspecting and experiencing the facilities, Alex reveals she thinks that Ken has not gone far enough with the celebrity theme and offers advice on how to inject more glitz and sparkle into the hotel. Will former accountant Ken agree with her more radical and glamorous blueprint for fun?